1. Say what it is

People don’t have time to figure things out.

• Write a headline that tells exactly what you do

• Add one line to explain why it matters

• Include one button for the main action

• Use a picture that matches what you’re offering

Check: Ask a friend to explain your page in one sentence. If they can’t, fix it.

2. Use visuals that help

A picture or video can show what words can’t.

• Should clearly match your message

• Avoid random stock photos

• Keep it simple and relatable

3. Show why it matters

People care about how it helps them, not just what it does.

• Turn features into real benefits

• Keep bullets short and easy to scan

Example:

4. Show people you’re trustworthy

People want proof before they decide. It doesn’t have to be fancy.

• Short testimonials from real people

• Small screenshots or examples of your work

• Logos of clients or companies you’ve worked with

• Tiny numbers that show results

The key is honesty. Don’t try to impress with fake quotes or flashy stats. Real always wins.

5. Keep it simple and easy

Your page should guide people naturally. Nothing should confuse them.

• Few links and no distractions

• Short paragraphs and clear headings

• Buttons that are obvious and clickable

• Make sure it works well on phones and computers

Think like a visitor: If you have to stop and figure out what to do, it’s too complicated.

Quick Example: Before vs After

The takeaway

A landing page works when it’s simple, clear, and honest. Tell people what you do, why it matters, and make it easy to act.